Experts across all industries are looking to social media platforms, like Instagram, for the latest trends that will dictate (or, at least, strongly influence) their decision-making. A single hashtag can garner millions of views and cause a surge in sales and cultural preference, making social media one of the most powerful forms of advertising in the world. The only downside is its unpredictability.
When it comes to property and interior design, industry leaders are keenly watching channels and influencers to ensure that the moment a new trend occurs, they are ahead of the curve. The property market has been this way for a number of years and this year is no different, with new and exciting trends already shaping how we create our living spaces.
Signature Neon
Neon signs and lights have been heralded by shops and restaurants for a number of years. Eye-catching statements and signature designs are a great way to add style to a space and encourage visitors to photograph and interior.
Now, with neon signs becoming more affordable, they are making their way into homes. Residents are illuminating a number of spaces, from cosy bedrooms to bright offices, with a signature design of their own. They make for a fantastic backdrop when snapping interior photographs too, which explains why neon is so popular on Instagram.
Feature Walls
Another aesthetic asset that is fantastic for the socially savvy is the feature wall. Such designs are created with bold and confident colours, bringing together a clash of textures and styles to draw attention and make a bold statement. While a feature wall can fit rather nicely in the recent surge of maximalist property designs, they tend to perform better when adding expression to an otherwise understated living space.
Garden Living
The garden has become a focal point for a generation defined by being sustainably-minded and wellness-oriented. A natural space can be a fantastic benefit to residents, from hosting log cabins and outdoor offices to growing one’s own vegetables and collecting rainwater, all of which is leading Instagram influencers to reject the traditional value of a tidy garden lawn and, instead, get their hands stuck in the soil.
Boho Chic
Remaining the most shared hashtag in the interior design community, boho chic is unshakeably popular. An aesthetic defined by its relaxed fusion of comfortable international styles has, however, begun to be somewhat exploited by the industry, with designers determined to work their favourite products into the boho bubble regardless of how appropriate they actually are. As such, boho has begun to feel a little tired and ill-defined, which we predict will lead to a drop in popularity over the coming years.
Upcycling
The motivation behind upcycling is an interesting one to deconstruct. This exciting interior design trend, one that sees individuals repurpose and reinvent furniture for the home, regularly enters the top ten realms of hashtags. This is partly motivated by the cultural affection for sustainability. However, it is also, again, for social media credit since the act of recycling and upcycling inevitably demonstrates creativity and craft. So, for those wanting to show off their skills and have a unique living space, upcycling is the way to go.
